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The New York Post Partnered With Supreme for Cover Wrap, and It's Selling Fast

from Adweek

People passing by newsstands Monday might have been surprised to see the cover of the New York Post without its usual headlines or teasers. Instead, the tabloid had a cover wrap with an advertisement for the New York skateboarding and clothing store Supreme. It's the first time the Post has done a wrap for every paper on newsstands, said CEO and publisher Jesse Angelo. more

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