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Continuing Charm Offensive, Facebook Creates Tool to Boost News Publishers' Reach on the Platform

from Digiday

Continuing its charm offensive with news publishers, Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The organic content testing tool lets publishers test up to four versions of a piece of content, with variations in elements like headline, description and image, in real time — something publishers would otherwise have to pay for by boosting a post. more

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