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Calling All Tweens: Brands Begin Their Push For Generation Z

from Forbes

Move over, millennials. There are new kids on the block. Now full-fledged adults, millennials — born between 1980 and 1996, aged 22 to 38 — are quickly being upstaged by a new class of youngsters sure to be innovation-demanding disruptors. Introducing Generation Z, also known as Centennials, born between 1996 and 2010, spanning from ages 8 to 22. Now, 26 percent of the U.S. population, Gen Zers already account for between $29 and $143 billion in direct spending. more

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