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Cause-Driven Changes Are Affecting the Food And Beverage Market

from By Bambi Majumdar

The food and beverage industry is witnessing a significant shift in strategies. Most leading brands are focusing in part on cause-driven strategies for future business growth. We recently discussed how changing consumer habits are driving growth for specialty sodas. Beverage giants and traditional food producers are feeling the heat of these changes while smaller players are adapting fast. more

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