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New Research Study Shows Significant Changes in Professional Services Buyer Behavior

from Hinge

Buyers of professional services today have changed significantly in the last few years. As they face new challenges in the marketplace and try new ways to find and vet service providers, buyers' criteria for evaluating potential vendors has evolved. If you want to stand out in an increasingly competitive marketplace, it's critical to understand target client behavior and tendencies.

Key findings include:
Relying on referrals alone is becoming risky marketing strategy.
Increased competition is eroding brand strength.
While competition is fierce, firms still don't know whom they compete against. more

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