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Grocery shoppers swayed by coupons in stores and online

from Supermarket News

Coupons matter to grocery shoppers whether they’re in stores or online, according to the 2018 Purse String Survey from media specialist Valassis. Of more than 6,200 consumers polled, 93 percent said they’re interested in finding coupons, coupon codes and deals for groceries, which Livonia, Mich.-based Valassis said makes grocery the top category for deal- and coupon-finding. more


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