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Canvassing: Connect With the Neighborhood

from Markup and Profit

One of the more unpopular things I recommend is canvassing the neighborhood around your jobs. It's unpopular usually because it's misunderstood. If you'll give me a few minutes to explain what should be done and how to do it professionally, you'll see how it can help bring in good leads. Canvassing is contacting home or building owners within a defined distance of an existing project. Let's call it your contact area. I'd suggest keeping it to whatever distance can be walked directly in five minutes or less. That doesn't sound like much, but in some neighborhoods you could possibly reach as many as 60-70 contacts in that distance. more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063