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Brain matters: Using psychology to help improve marketing quality

from American Express OPEN Forum

Human behavior is very predictable at times, thanks to certain psychological truths. Our brains still often revert back to our more primitive selves, concerned about survival and self-preservation. When you understand these basic psychological truths about humans (and, specifically, potential customers), you can help improve marketing quality.The following four psychological concepts can help improve your conversion rates and sales. more


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