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The secret to generating buzz for your brand that keeps people talking

from Forbes

Some brands have a perpetual buzz about them. In ‘n’ Out Burger has their secret menu, DoubleTree Hotels has the warm chocolate chip cookie, The Cheesecake Factory has a menu that is close to the size of an unabridged dictionary. Enterprise Rent-A-Car will “pick you up.” Of course, Uber kinda killed that Enterprise message. How do businesses create buzz and get people talking about them? more

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