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The big marketing challenges small business owners face

from Forbes

Marketing an established brand, such as Dove, is one thing. Trying to start a business, create a product, find clients, and finance it all is much more difficult. To understand the marketing and general business challenges new business owners face, I turned to Dan Smith, who founded Smith Publicity 20 years ago and has transformed the one-client, one-man operation into one of the most prolific book publicity agencies in the industry. more


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