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Why transparency is bad for business

from Pro Remodeler

Michael Stone writes: I’ve read many articles telling me that the best way to sell construction services today is by being transparent with your pricing. The argument is that owners are more sophisticated today, and they know what things cost. “Price is the most important aspect of the sale,” they say. “When you’re fully transparent about how you price a project, you’re showing that you can be trusted.” more


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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063