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Why Grocers Are Providing Fresh Options For Digital Omnicommerce Shopping


Grocers are stepping up their cross-channel digital efforts by rolling out new ways for consumers to order their groceries and have them delivered. Amazon has taken this approach with Whole Foods and Prime Now, and Kroger has recently rolled out a new delivery service dubbed Kroger Ship. Kroger and Amazon are hardly alone in their efforts to introduce more ways for consumers to shop for groceries. Omnichannel features are becoming more crucial as tech-savvy millennials gain more spending power and influence, according to the PYMNTS Enterprise Retail Grocery Report. more

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