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Facebook Accused of Misleading Advertisers, Then Trying to Hide It

from CNET

Facebook knew it was misleading advertisers about the average time users spent watching videos long before admitting it. And it tried to shift attention from the error, a lawsuit says. The social network revealed in September 2016 that it artificially inflated the metric for two years because it only counted videos as viewed if they had been watched for three or more seconds — failing to take shorter views into account — and possibly misleading advertisers. more


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