From Name:
From Email:
To Name:
To Email:

Optional Message:


Membership May Be the Next Best News Media Revenue Model

Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of The Membership Economy, there's a third option: membership. Baxter knows a thing or two about what makes a good membership program work. She's consulted for Netflix — a company that has mastered the membership model — and has worked with companies like Yahoo!, Electronic Arts and Survey Monkey, all of which thrive by getting users to commit to long-term relationships. Membership, Baxter explained, is a "forever transaction." more


Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063