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Grocery omnichannel sales hit $1 trillion in US

from Winsight Grocery Business

Today’s omnichannel grocery landscape is valued at more than $1.01 trillion, according to data from Nielsen and Rakuten Intelligence, marking a 2.6 percent increase from a year ago and a 3.4 percent increase from this time in 2016. Through a new exclusive partnership that combines Nielsen’s online purchase data and product reference data with Rakuten’s consumer-sourced panel, the companies recently released a comprehensive report of the omnichannel retail landscape for the U.S. FMCG sector, which found that consumers are now spending more online versus in-store. more


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