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Aldi Goes National With Ad Campaign And Instacart

from Whole Foods Magazine

German grocer Aldi is expanding its U.S. presence with a remodeling scheme, a new advertising campaign, and a national rollout of its delivery partnership with Instacart. The grocer plans to spend $5 billion to go from 1,800 to 2,500 stores, reports MediaPost, while remodeling existing stores and expanding fresh food offerings. While the remodels are more upscale, the stores will maintain the minimalist attitude that allows them to keep prices low. more

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