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Customer satisfaction with groceries rises, soft drinks on decline

from The Food Institute Blog

Customer satisfaction with grocery food is up 1.2 percent to a score of 82 on the American Customer Satisfaction Index (ACSI) scale of 0 to 100. Contributing factors included a slower-than-expected rise in food prices and quality improvement. Companies have been paying attention to the fact that consumers are showing more interest in fresh, natural, and organic foods. more

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