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Transparent supply chains: Competitive advantage or the new requisite?

from Manufacturing.net

Gone are the days when consumers idly select breakfast cereals and loaves of bread based upon the color and design of the packaging. Instead of a cheerful animal or catchy tagline, shoppers everywhere are scanning labels to understand the exact contents of the products they intend to eat and feed to their families — all the way down to where the basic ingredients are sourced. more


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