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Book review: Association 4.0 by Sherry Budziak and Kevin Ordonez

from Eric Lanke

The book is organized into 18 vignettes, each featuring one association executive and the things they’ve done at their associations to embody the book’s subtitle: “Positioning for Success in an Era of Disruption.” The content of these vignettes is generally excellent, and the authors helpfully summarize each one with a tight summary of “What Association Executives Can Learn From” each association example. more


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