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Walmart to acquire home decor site Art.com, further extending its e-commerce push

from CNBC

Walmart plans to buy Art.com, adding another digital brand to its portfolio and bolstering its home decor business. The retailer has been building a collection of e-commerce companies in categories ranging from clothing to lingerie since its roughly $3 billion acquisition of Jet.com in 2016. Those brands now include ModCloth, Moosejaw, Bonobos, Eloquii and Bare Necessities. The strategy helps Walmart target a younger audience that isn't accustomed to going to its stores, as it rivals Amazon online. more


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