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Pantone Colour of 2019

from TIME

This year’s colour, PANTONE 16-1546 Living Coral, is an animating shade of orange with a golden undertone, which reflects the warmth, nourishment, and shelter of coral reefs to sea life. Pantone notes that this year’s selection symbolizes an “innate need for optimism and joyful pursuits” and “authentic and immersive experiences that enable connection and intimacy” — the latter carrying extra poignancy in a cultural landscape that is increasingly dominated by digital technology and social media. more


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