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Hilton takes a lead on LGBTQ outreach

from Travel Pulse

From 21 February: Outreach to the LGBTQ community is almost second nature to much of the hotel industry. But in addition to simply being the right thing to do, this interaction is increasingly seen as a critical part of marketing. For a massive hotel company with multiple brands like Hilton, there are many aspects to attracting the queer traveler — and making them feel welcome and valued. more

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