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How to improve Instagram Story ads in 2019

from By Emma Fitzpatrick

As a social media marketer, you must be adaptable. Think back to last year at about this time. No doubt, you had carefully pinpointed all the tactics that worked best for your brand on social media that year. This year, you hoped to do more of the same! But the leaders of social media platforms had a different idea. Facebook rolled out one of its most substantial algorithm updates in January, which completely derailed brands’ social media plans. With each algorithm update, we find ourselves scrambling to keep up and discover the new "secret sauce." In 2019, don’t let the hunt drive you crazy. Instead, go with the constant. more


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