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Can your brand pull off a controversial marketing stunt?

from Forbes

Marketing is a necessary business activity, but it doesn't come without risks. You never truly know how receptive your audience or consumers will be to your latest ad campaign. And if you're thinking about trying something "out of the box," you have to be prepared for any backlash. Pushing boundaries can ultimately be a good thing for a brand's reputation, but it must be done in a smart and tactful way. In this article, nine Forbes Agency Council members weigh in on potentially controversial marketing stunts. more


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