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3 powerful word-of-mouth marketing strategies that can help your small business grow faster in 2019

from Forbes

Word-of-mouth marketing (also called WOM, WOMM, and word of mouth advertising) is still the most powerful marketing tool for most businesses. According to a recent Global Trust in Advertising study by Nielsen, 83 per cent of people polled said they trust the recommendations of friends and family and a similar study done a few years earlier found that 92 per cent of people trust recommendations from other people — even strangers. Overall, 20-50 per cent of all purchases are influenced by word-of-mouth marketing. more


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