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Survey: Customer Experience Matters More Than Stores Know

from Marketing Daily

It's the time of year when most people find plenty of reasons to hate shopping, whether it's the crowds and mayhem of physical stores or a slow-loading page in e-commerce. But a new Retail Pain Index from Qualtrics, an experience management company, finds that an alarming 75 percent of people say that a single bad interaction is enough to make them defect from a brand. more

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