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Engaging Digital Non-Subscribers With Micropayments, Metrics

from INMA

What is next in micropayments? After the most profitable segments, there is a place for pricing models other than subscriptions. After early victories with selling digital subscriptions, with fans and heavy users, news media companies need to move into the promotion seekers and occasional buyers. "How do we monetize that?" Piechota asked the attendees. "That is the big question." more


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