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How the world's largest roofing company plans to make solar customer acquisition cheaper

from pv buzz

There are basically two cost intensive challenges facing the rooftop solar industry today — customer acquisition and installation costs. The process of acquiring new customers for solar companies in the U.S. is skyrocketing. Many companies are eager to figure out how to reduce wasting resources on leads that sometimes don't pan out. That's exactly what the world's largest roofing and waterproofing manufacturer is banking on for the success of its next venture. more


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