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How To Align Your PR Campaign With Your Retail Strategy

from Forbes

As a business leader, you're focused on your retail strategy. You're preoccupied with everything from trends, manufacturing, management, supply and pricing. After all, these important components make it possible for your business to exist in the first place. The thing is, a retail strategy will only get your brand so far. If you want to achieve real success, your retail strategy has to connect with how you sell your brand. more

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