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What Is Frictionless Engagement? Who's Doing It? And Why?

from Convenience Store News

The year-ago launch of Amazon Go, a cashierless store that allows Amazon Prime members to select food and other merchandise from a shelf and walk out of the store without stopping at a checkout stand, has prompted a growing roster of convenience store chains to implement app-based, self-scanning payment solutions. The reason, similar to Amazon's, is to provide shoppers with a frictionless checkout experience and allow the retailer to better deploy resources to other tasks in the store. more

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