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Going big: The Sig Sauer SHOT Show experience

from By Joshua Fry

"Wait until you see what we have in store for the SHOT Show, our new machine gun is going to change everything," said Tom Taylor, the chief marketing officer and executive vice president for Sig Sauer, when I last saw him at the Sig Sauer Academy in New Hampshire. In seemingly perfect timing, we could hear the new machine gun rattling off in the distance at the off-limits prototype testing range. Tom politely denied our requests to see it in person and promised us it would be worth the wait when it debuted at the 2019 SHOT Show Sig Sauer Industry Day in Las Vegas. It turns out Tom actually undersold and overdelivered the experience waiting for us. more


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