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News media needs to convince readers to open their wallets. Consolidation has not helped.

from Columbia Journalism Review

Ad revenue is not coming back to journalism, at least not any time soon. If publishers want to maintain a business, they're going to have to make up some part of the shortfall from readers. But bringing in reader revenue requires new organizational structures that allow product teams and newsrooms to cooperate. Inside consolidated media businesses, those structures and workflows are difficult to create. more


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