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How brand experiences and social media intersect

from Adweek

Thanks to the combined rise of tech and our desire for human interactions, we're choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than the relationship between social media and brand experience. It's no longer a one-way street where events rely on social for their amplification; these two forms of marketing are engaged in a symbiotic relationship. more

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