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Dagens Nyheter Shares 5 Steps for Successful Digital Transformation

from INMA

In a few weeks time, a large group of INMA members will travel to Stockholm and Oslo for this year's Media Subscriptions Week. There are a few reasons for the choice of location, none of them being the lovely Nordic mid-March weather. First, Norway and Sweden are in the top tier of countries where the highest share of consumers pay for online news. In Sweden, close to 30% of all Internet users subscribe to digital news content, directly or through a bundled print/digital subscription. more


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