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The click generation: Teens more likely to accept email ads

from MediaPost

Don't worry about young people turning away from email. A full 70% of Gen Zers will click through an email ad when it is relevant, according to a study released by PowerInbox. In contrast, 57% of baby boomers will click through. What's more, 62% of Gen Yers are so inured to ads they aren't bothered by them or don't even notice them. And the same is true of 50% of the kids in Generation Z. more

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