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How the New York Times' Free Student Subscriptions Strategy Will Pay Off

from Digital Content Next

It does not come as a surprise that most digital publishers look to the New York Times for subscription strategy advice: On Feb. 6, The "failing" New York Times posted digital revenue of $709 million for 2018, based largely on its 3.4 million digital subscriptions. It also bucked expectations when it came to its ability to attract new subscribers. The NYT added 265,000 new digital subscriptions in the last quarter of 2018. more

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