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Why Is Adland Focused on Trust That Tech Giants Must Rebuild?

from MediaPost

The ISBA conference is an annual opportunity for the people who pay for advertising to agree that more must be done to ensure that digital marketing works better for both them and the people they are seeking to target. This year we have a five-point plan being announced to deal with a massive drop in trust in advertising. At the conference it was announced that research has halved since 1992 from nearly half of the population trusting advertising to around a quarter today. more

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