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Study: Consumers Skeptical of Value-Based Insurance Design

from FierceHealthcare

As much as payers are hoping to expand the acceptance of using value-based insurance design (VBID), consumers are still distrustful of what insurance companies deem as high-quality services. A new study, published in the March issue of Health affairs, aims to identify attributes of VBID that provoke either resistance or acceptance among customers. VBID was originally created to encourage consumers to choose high-value services and discourage the use of low-value services by aligning cost with quality. more

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