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Target Goes Preppy, Again, in Teaming Up With Vineyard Vines

from CNBC

Target hopes to lure younger shoppers by teaming up with preppy lifestyle brands. In the past, it's sold exclusive merchandise from clothing company Lilly Pulitzer, shoe retailer Toms and rain boot brand Hunter. On Thursday, Target announced it will be teaming up with Vineyard Vines, best known for its shirts embellished with a logo of a smiling pink whale. more

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