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Micropayments can help online publishers increase revenue without asking for subscription

from Journalism.co.uk

Microtransactions have been a standard monetization technique in the video game industry for some time now as a way to entice consumers to purchase add-on content at low prices. Newsrooms have since pondered whether this would work as a way to increase cash flow, or roping readers into memberships or subscriptions. Some early adopters have used microtransactions as part of a blended strategy to fight ad-blocking. more


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