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The war on digital ad fraud is not winnable — let's reset the argument

from MediaPost

Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable. MediaPost's Laurie Sullivan wrote about the current state of ad fraud this week: "About three-quarters of U.S. fraudulent advertising traffic is 'sophisticated' invalid traffic, according to data released Tuesday. Looking at IP and blacklists no longer works, said Guy Tytunovich, CHEQ founder-CEO, and a former Israeli military intelligence officer." more


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