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How publishers are using Facebook Groups to have frank discussions with readers

from Adweek

Similar to a website's comments section on steroids, publishers have been using Facebook Groups to connect and interact with readers in new ways, giving them a place to connect over the content they enjoy. But while these groups represent a new way for publishers to foster conversations, they don't seem to be a clear revenue pathway, said Rachel Davis Mersey, associate professor at Medill. more


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