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Google starts 'subscriptions lab' for local publishers to develop paid content

from Digiday

Google is adding to its year-old Google News Initiative with a new program that promises to help local media develop paid content products. The GNI Subscriptions Lab is a six-month program developed in partnership with the Local Media Association and FTI Consulting. At launch, the program will include eight North American news publishers of different sizes, featuring both chain-owned and independent ownership models, and covering small communities and metropolitan areas. more


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