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Campaign seeks to boost position of premium Spanish watermelons

from Foods and Wines from Spain

A campaign in Almeria, in southern Spain, is looking to help position the area’s premium watermelons ahead of other markets, such as Costa Rica, Morocco and Panama. As part of this 2019 Fashion Watermelon campaign, production is expected to total 80,000 tons. According to Joaquin Hidalgo, the General Product Coordinator for Grupo AGF-Fashion, “The weather has a great influence on watermelon consumption, which is why demand increases in summer.” more

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