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Firm suggests leveraging specials, data to compete with discounters

from The Packer

Bill Bishop, chief architect of retail consulting firm Brick Meets Click, tells supermarkets they can remain competitive without slashing prices to match discounters. Bishop, who presented this perspective at the National Grocers Association Show in February, said attempting to match prices on all items all the time is a losing strategy — especially because data from Circular Logic LLC shows supermarkets regularly beat discounters on price for items on special. more

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