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Mobile time-spent jumps up: YouTube corners ~40% of the traffic, Facebook less than 10%

from What's New in Publishing

Smartphones are the big gainers in media consumption year-over-year, according to the just-released Nielsen's Q3 2018 Total Audience Report. There's been a significant jump in mobile time-spent among 18-34s, from 29% to 34%. The growth came at the expense of television viewing. This trend continues from a year earlier, as live and time-shifted TV (i.e., traditional cable and set-top box viewing) was surpassed by mobile in Q3 2017, and now that gap has widened even further. more


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