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US local digital advertising forecast to rise in 2019

from MediaPost

U.S. local digital advertising is expected to climb 9.2% this year to $77 billion, according to Borrell Associates — rising as a percentage of all U.S. local advertising to a 63% share. In 2018, the local ad research consultancy says digital had a 53% share of the $126.3 billion total U.S. local ad market — $67.4 billion. Much of this digital ad activity comes from "pure-play" digital media companies — $57.1 billion — with $10.3 billion from traditional media companies. more

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