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Magna: US ad revenue growth to slow in 2019

from AdAge

U.S. ad revenue growth will slow down more than previously expected in 2019, according to a new study out of Magna, a division of Interpublic Group. The agency now predicts domestic ad revenue will increase 4.1 percent to $217 billion. It had previously forecast 4.4 percent growth. The revision is due to the cooling down of the economic environment, says Vincent Letang, exec VP of global market intelligence at Magna. more


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