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Sears Going Back To the Future To Win Shoppers Back After Bankruptcy

from Chicago Tribune

To win back customers after bankruptcy, Sears wants to make strengths from its heyday relevant to today's shoppers. Peter Boutros, chief brand officer of Sears and Kmart and president of the Kenmore, Craftsman and DieHard brands, said he thought of it as going "back to the future." more

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