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Medium eyes media partnerships in pursuit of 1 million subscribers

from Digiday

Medium calls itself a publisher and a platform. But founder Ev Williams thinks partnerships with outside editors and other publications could play a bigger role in Medium's continued subscriber growth. To get there, Medium will have to overcome publisher skepticism after changing its tactics several times since its 2011 launch. Medium monetizes itself purely through subscriptions that cost either $5 per month or $50 per year. more

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